Case Study: Beverage Media Group - Value Driven Rates

For BMG's Art Director, crowd-sourcing with a traditional platform might not create the results needed due to low prices points - thus resulting in low engagement from top creators. The challenge of price to pictures is a large blocker for a lot of brands and photographers.

Snapwire succeeds as a self-serve product with the opportunity for BMG to set higher than usually seen in the crowdsourcing model. As the popularity of on-demand content grows, setting prices in favour of the photographer will produce content of greater quality as the photographer will receive more value for their work. Opening a brief up to a wide range of photographers allows BMG to be selective in the content that they receive and enjoy a healthy ROI when sourcing custom content. Snapwire is a platform that provides significant value for the photographer while balancing the ROI for the buyers. Both of these aspects combine to provide strong images for buyers on all budgets.